Thank you for your journey with Oniric Labs. As of 2022, we have evolved! I invite you to continue exploring the frontiers of digital innovation with me, Jerzy Pilch, at my new venture. Delve into the latest in Augmented Reality, Virtual Reality, and more. Visit jerzypilch.com to redefine your marketing strategies with cutting-edge technologies.
oniric labs augmented reality studio specialising in social AR
Oniric Labs is an augmented reality studio specialising in Social AR for platforms like Instagram, Facebook, TikTok and Snapchat. Working with a vast range of brands and creatives, we develop innovative solutions in the rapidly growing world of augmented reality.
If you’ve used an Instagram filter or Snapchat lens, you’ve used augmented reality. Enabling brands to engage with their audiences like never before, AR is among the fastest growing technologies in the world. With millions using AR on their phones every day through social media apps like Facebook, Instagram and TikTok, AR’s marketing potential is immense.
At Oniric Labs we offer solutions to all your social AR needs, taking care of your campaign all the way from strategy to promotion. That means we will work with you from the very beginning, talking through ideas, bringing them to life and tailoring them to a platform that suits your audience.
recent work
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At Oniric Labs we blend technology and art to create AR filters, digital experiences and pioneering new marketing strategies.
Augmented reality (AR) is the future of social media. By adding layers of digital data like filters, masks, interactive games and immersive audiovisual experiences, AR is a way of enhancing and modifying reality. In 2020 the mobile augmented reality was valued at $7.6 billion, projected to grow to $29billion by 2025. With recent studies showing users are 70% more likely to remember a brand when using AR, this is the fastest growing technology in the marketing industry.
At Oniric Labs we use cutting-edge AR technology to offer futuristic digital experiences across internet browsers, native AR apps and social media channels like Facebook, Instagram, TikTok and Snapchat. We have also worked with a range of brands, including McDonald’s, Sainsbury’s, Marionnaud, L’Oréal and Barbour.
If you are looking to integrate AR into your brand’s marketing strategy, we will handle each and every stage of your campaign, through conceptualisation, design, development, strategy and promotion. Contact us at
league of legends: wild rift
A bespoke filter for the record-breaking computer game
View case study
league of legends: wild rift
A bespoke filter for the record-breaking computer game
View case study
marionnaud & superdrug
A virtual lipstick try-on designed with two giants of cosmetics
View case study
flight centre
We designed a filter for an Instagram-based competition with the global travel agent
View case study
flight centre
We designed a filter for an Instagram-based competition with the global travel agent
View case study
tiësto
A futuristic Instagram filter created with the Dutch trance legend
View case study
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Augmented reality has come a long way since Snapchat’s first dog lenses. Social AR is now an invaluable marketing tool and a crucial element of any brand’s digital strategy. And this is just the beginning. While Facebook, Snapchat and TikTok have all explored new AR advertising formats in recent years, users will soon be able to experience Instagram’s virtual try-on feature, testing products through AR before purchasing directly from the Instagram shop. It is the beginning of AR commerce, a new digital shopping experience.
Tech giants are competing in a space race to develop the world’s first fully immersive AR glasses. Using machine learning, spatial sound and haptic feedback, Facebook, Apple, Microsoft and Snapchat are all working to create a device that could one day replace our mobile phones. This decade, AR glasses will emerge as a new kind of personal computer, transforming the way we interact with our environment and turning the world of social media marketing on its head. In the meantime, social AR is the perfect way for brands to get familiar with augmented reality and stay on top of the future of marketing.
we have created AR effects for
