breaking new ground in social AR

Jerzy Pilch and Scott Fitzsimmons founded Oniric Labs in 2020 as a solution to the growing augmented reality market. Jerzy has a background in development and social media and has been working with augmented reality since the beginning of social AR in 2017, when he worked with Facebook’s AR Studio. Scott has over 15 years of experience in software development, working in many industries including gaming and augmented reality. Together they have worked closely with social media platforms such as Instagram, Facebook, Snapchat and TikTok, as well as over 35 brands including McDonald’s, Sainsbury’s, Hugo Boss and Superdrug.

Working in one of the fastest growing technologies in the world, Oniric Labs has developed AR games, digital makeup try-ons, masks, filters and more. We collaborate with brands, artists and creatives to build your AR campaign from the ground up, establishing goals, choosing the right platforms, strategising the best ways to engage with your audience and enabling you to draw useful conclusions from the finished product. AR is also extremely malleable, meaning we can update and improve our creations in real time based on user feedback.